INSTITUTIONALAND ORGANIZATIONAL SUPPORT OF PUBLIC DIPLOMACY IN THE SYSTEM OF PUBLIC ADMINISTRATION
DOI:
https://doi.org/10.33287/102065Keywords:
public administration, administration, public diplomacy, strategic communications, institutional and organizational supportAbstract
The article is devoted to the problem of institutional and organizational support of public diplomacy. It was analyzed the financial resource from 2016 to 2018 as a basis for the practical implementation of projects in the field of public diplomacy, promotion and formation of a positive international image of Ukraine in the world. Defineded the foreign policy of Ukraine in the field of public diplomacy and identified key indicators of the Ukrainian Institute report in 2019. It was investigated the organizational structure in the system of public administration in Ukraine. Defined the tasks and spheres of public diplomacy influence for the purpose of organizational and functional development as a component of the system of public administration in Ukraine. The term «public diplomacy» constantly appears in the public and media space. Proper functioning of public diplomacy offers constant cooperation between the state and public society organizations, representatives of the professional and expert community. Proper providing institutional and organizational component of public diplomacy promotes international cooperation between institutions and understanding, trust and influence. Thus, an important priority of the public diplomacy strategy is to construct, develop a network of influence and strengthen cooperation with national and international stakeholders. It was suggested the institutional sphere of public diplomacy with the obligatory network of priority policy areas. Due to this it’s important to provide grant support to those organizations engaged in research and analysis in the field of foreign policy, international relations. Proper provision of public diplomacy in the system of public administration can be observe to improving the quality and efficiency of services provided both state and public organizations. Through the harmonious functioning of the economic component, the organizational support of public diplomacy in the system of public administration contributes to the achievement of clear goals, including: efficient use of economic resources, development of scientific and technical sector, growth of internal and external financial stability.
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