INFORMATION AND COMMUNICATION STRATEGIES IN ENSURING THE BALANCE OF INTERESTS OF MANAGEMENT DECISION-MAKERS IN THE PROCESS OF REINTEGRATION OF THE OCCUPIED TERRITORIES

Abstract

The reintegration of the occupied territories is a complex and multifaceted task that requires considering the interests of all parties involved. In the context of modern challenges, the role of communications is becoming critical, as it creates the basis for building trust, reducing social tension and effective decision-making. The imperfection of existing communication mechanisms in public administration, including the lack of common standards, insufficient public engagement and the influence of misinformation, significantly complicates reintegration processes. The main purpose of the study was to identify ways to optimise communication strategies to improve the effectiveness of management decisions in the reintegration process and ensure a balance of interests between key stakeholders. The study used a comprehensive approach that included analyzing scientific literature, regulations, and public authorities' communication strategies. We used system analysis methods to study the structure of interaction between the actors and empirical methods to assess the effectiveness of existing communication mechanisms. The study identified critical problems in the communication system of public authorities, such as lack of coordination, insufficient funding for national information campaigns, and low media literacy of the population. At the same time, the emphasis is placed on the need to involve citizens in the decision-making process through transparency and interactivity of communications. The recommendations include the development of unified standards for information coverage, flexible strategies and measures aimed at different target audiences. The findings underline the importance of creating high-quality communication mechanisms that promote trust between the state and society. Effective communication can become a tool for consolidating efforts in the reintegration process, preventing conflicts, and restoring social harmony. The proposed approaches are practical for improving management decisions and can be used both at the national and local levels.