INFORMATION VISUALIZATION: LUXURY OR NECESSITY?
DOI:
https://doi.org/10.32782/EIS/2024-105-2Keywords:
digital information, data visualization, scientific visualization, visual data analytics, infographics.Abstract
The article discusses the role of visual elements in shaping a positive user experience and communication efficiency in the digital environment. It is noted that visual information has a physiologically based advantage over text for humans. The author emphasizes the importance of visual appeal of content in digital advertising and its impact on marketing strategies. Data on the growth of digital information, reaching 180 ZB, according to IDC and Statista forecasts, is presented. Large volumes of data that are difficult to sort and understand have made visualization more important, helping to speed up data processing and presentation. The article discusses the importance of visualization in modern society, emphasizing its importance in the fields of engineering and natural sciences. It emphasizes the importance of scientific visualization in understanding complex data and reveals its impact on the development of science. The text considers scientific visualization as a process of graphical display of scientific data, which is defined as an important component of the creative realization of scientific ideas. Particular emphasis is placed on the role of visualization in avoiding obvious conclusions and exploring the unknown.
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