INTERNATIONAL LEGAL STANDARDS FOR THE PROTECTION OF CONSUMER RIGHTS IN THE SPHERE OF ADVERTISING

Abstract

The purpose of the study is to reveal the peculiarities of international legal standards for the protection of consumer rights in the field of advertising. Basic content. The norms of the legislation of Ukraine regulate quite fully and in detail a number of legal relations, which are similarly regulated by the provisions of the EU legislation (with certain exceptions, of course). Moreover, there are numerous cases when the provisions of Ukrainian legislation are aimed at ensuring an even higher level of protection of consumer rights in the field of advertising than is provided for by the relevant EU Directives (for example, regarding liability for low-quality products, general product safety, credit and financial relations, implementation of warranty maintenance, etc.). It has been established that the legal relations of protection of consumer rights in the field of advertising, which are regulated by EU directives and partly by the norms of Ukrainian legislation, include legal relations related to medicines, tourist contracts, products containing cocoa and chocolate and intended for consumption, safety of toys. Attention is drawn to the fact that the generalization of the research results made it possible to form a holistic picture of scientific and normative-legal material regarding the experience of legal regulation and management of advertising activities in Ukraine and EU countries with the aim of protecting consumer rights and contributed to its introduction into domestic practice in the context of Ukraine's European integration. It was concluded that the Ukrainian legislation on the protection of consumer rights in the field of regulation of advertising activity is approaching the European one, but has certain shortcomings at the legislative level and at the level of self-regulation and compliance with generally accepted practices by subjects of advertising activity. Domestic legislation on the protection of consumer rights in the field of advertising regulation is approaching the European one, but has certain shortcomings that need to be addressed both at the legislative level and at the level of self-regulation and compliance with generally accepted practices that exist among subjects of advertising activities for the protection of consumer rights. The above recommendations on improving the current regulatory legislation in the field of advertising, both in Ukraine and in the EU countries, will contribute to the improvement of the legal regulation of the protection of consumer rights in the field of advertising both in Ukraine and in the EU countries.